The MLS printout for Golden Real Estate below shows the information that can be gleaned about individual agents and their brokerages. I’m showing our company report, but I could have shown my personal report. This print-out shows our production since Jan. 1st of this year.
The Production Section at top summarizes the report, showing that we had 46 listings since Jan. 1st, three of which we sold ourselves. We had 21 buyer-side closings. The right-hand column shows the average of closed price (CP) to listing price (LP) — 102.47% for all MLS sold listings but much better for Golden Real Estate’s sold listings — 104.73%.
In the Production Detail section, the right-hand column shows how many days each sold listing was on the MLS before going under contract. Notice there are no zero days in MLS (“DIM”) because every listing was exposed to the full market so it would attract the most buyers, and yet there are few listings that took over a week to sell.
The “City” column lets you know where the agent (or company) does most of its business. The “List Price” and “Close Price” columns are also instructive. I’ve circled the two most recent sales as examples of how much above the listing price we sold those listings, thanks to our “auction style” of handling multiple offers, as opposed to the “highest and best” approach of most listing agents. It takes more work, but yields better results (a higher price) for our sellers.
This is not to suggest that an agent’s production is the sole criterion you should consider in choosing your listing agent. However, we learn from experience, which comes from actual transactions, not from years in the business. An agent with only five years’ of licensure but who does a dozen-plus transactions a year can be more “experienced” than an agent who has done a couple transactions a year over a 20-year career.
And let’s not forget about testimonials. Ask for them, and look for online reviews, too. We like www.RatedAgent.com, because it only displays reviews solicited from actual clients following a closing, so the reviews can’t be phonied up or altered in any way.
For the second time, Golden Real Estate has been recognized by Quality Service Certification, Inc. for being among the top 20 small real estate brokerages for excellence in quality service.
The “Quality Excellence” Award is “awarded in recognition of the highest level of service quality and customer satisfaction in the real estate industry.”
The award is known as the QE Award. This year’s award recognizes the top 5 large companies, the top 10 midsize companies and the top 20 small companies, with the winning brokerages spanning 22 states and including some of the most respected independent and well-known national and regional brand names. We were recognized as one of those top 20 small companies.
The award is based upon the results of a post-closing survey of buyers and sellers who were in a real estate transaction with participating real estate companies. All Golden Real Estate clients have been surveyed since 2013.
Quality Service Certification, Inc. (QSC) and Leading Research Corporation of Laguna Niguel, CA, administer the survey process to ensure that every past buyer and seller is surveyed, preventing agents or companies from influence, interference or manipulation in any way.
Larry Romito of QSC said that the QE Award is based on aggregated overall Customer Satisfaction as a percentage of all returned surveys of real customers, where every past customer has been surveyed without selectivity, editing, deletion, cleansing or manipulation. “No other system exists, anywhere in the real estate industry that can legitimately make that claim,” he said.
The website RatedAgent.comstands out from other websites which provide agent ratings, because it only surveys actual past clients shortly after the closing of real estate transactions. Because of that, there are no phony reviews or reviews by people who haven’t actually done business with the agent in question.
Not all brokerages pay the company that operates that website to survey its buyers and sellers, but we’ve been doing so for nearly a decade. That provides a lot of data which you can trust for each of our broker associates.
You can use the website to search for agents by name or to look for agents in specific cities. It’s the first place I go when asked to recommend an agent for a buyer or seller outside our primary service area of Metro Denver.
If, for example, you search “Golden CO” on their website, you’ll see that all nine Golden Real Estate agents appear in the top 15 agents. If you search other cities, some of us also show up. (I myself am listed first in Golden, and second in Arvada.)
Check it out! It’s a valuable resource. It will give you comfort in asking any Golden Real Estate agent to help you buy or sell.