Each year at this time, I like to remind readers that the real estate business is not as seasonal as it once was. It used to be that spring and summer were considered the time to put a home on the market, based primarily on the school calendar. But that is old-school thinking.
Nowadays, with buyers and their agents setting up automated MLS searches based on the buyers’ needs and wants, homes are selling year round. What makes winter a particularly good time to list a home is that most sellers continue to think the old way and keep their homes off the market until spring.
As a result, those sellers who do put their home on the market enjoy two advantages. The first is less competition from other listings, and the second is the large number of buyers who will get the automated alert when a new listing matches their search criteria. (Over 850 buyers got alerts for this week’s featured listing.)
As I write this on Tuesday morning, Nov. 23rd, there is only one active listing in the entire City of Golden. How would you like your home to be the only home for sale in a city of 20,000 people and 7,500 homes?
I myself have nearly 100 buyers with MLS alerts matching their search criteria. When a new listing is entered on the MLS which matches a buyer’s search criteria, that buyer gets an email alert with all the photos and details about that particular listing.
Perhaps you recall the DTC condo I featured last week. In the first day that it became active on the MLS, over 500 buyers received email alerts about it, four of whom tagged it a “favorite” and six tagged it a “possibility.” When a client tags a listing, their agent gets an email letting him or her know, likely triggering an in-person showing. That listing is already under contract for 10% over listing.
My $725,000 Littleton listing featured two weeks ago triggered email alerts to over 650 buyers, 18 of whom tagged it a favorite and 8 of whom tagged it as a possibility. It went under contract in five days for 20% over listing price.
Don’t wait for spring to list your home if you’d just as well sell it now. This is a great time to list!
NAR’s chief economist predicts a hotter-than-normal real estate market this winter. Click here. And realtor.com published an article on this same topic on November 15th: “Should You Wait Until Spring to Sell Your Home? No Way! Why Winter Listings Rule Today.”
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