Happy Thanksgiving! What We at Golden Real Estate Are Grateful for

Thanksgiving has always been my favorite holiday. I’ve long known the value of practicing gratitude, and Thanksgiving reminds each of us to reflect on our blessings, both individually and as members of our larger communities.

And since these columns are published on Thursdays, it has become a tradition for me to pause on this particular Thursday  to write about my sincere gratitude as an individual, as a husband and step-father, as a Realtor, and as an American.

So, first of all, I’m grateful for having this platform to share with fellow real estate professionals and the general public what I know (and continue to learn) about real estate. Yes, I pay for it, but I have been rewarded greatly for the effort, both in terms of financial gain from the business it generates for me and my broker associates, and by the satisfaction it gives me from indulging in my first and favorite profession, journalism.

To be political for just a moment — and it’s sad to think this is political — I’m grateful for the mainstream media which has weathered four years of assault without forsaking journalistic standards. A free press is essential to our democracy, speaking truth to power unflinchingly.

Naturally, all of us at Golden Real Estate are grateful for those buyers and sellers who have entrusted us with their real estate needs. We know that the sale or purchase of a home is often our clients’ biggest single financial transaction, and we don’t take that responsibility lightly.

Real estate is an interesting profession. For most of us, it was not our first profession. In my case, I didn’t even think of becoming a real estate agent until my 50s. When I earned my license, I discovered several interesting facts about the profession, including that the median age of licensees was my age at the time, 54.

I also learned that it takes several years to become successful in real estate and that the average real estate agent has only two or three closings a year, not enough to make a good living. The majority of new agents give up in their first or second year, having wasted money they could ill afford to lose on software, signs, advertising, licensing and association fees, errors and omissions insurance and more.

I’m grateful when I have the opportunity to educate prospective agents about the difficulty of breaking into this profession and can save them the heartbreak of a lost year or two. But I’m also grateful when I am able to help our own broker associates succeed through the leads this column, our website, and our social media attract for us. As broker/owner, I also serve as a mentor and advisor to them, which I find quite satisfying.

I’m grateful for our MLS (Multiple Listing Service), REcolorado, which has made terrific strides toward being one of the best MLSs in the nation. I’m privileged to represent the Denver Metro Association of Realtors (DMAR) on the Rules & Regulations Committee, providing me with insights I’m then able to share in this space.

DMAR, too, has made great strides under its long-time executive director, Ann Turner. I’m grateful to her and the many Realtors who volunteer on DMAR committees, contributing to the high ethics and professionalism of our industry.

Not all real estate agents are members of the Realtor association, but they all benefit from the work that these associations do. We can all be grateful for the work of the National Association of Realtors, to which all the local Realtor associations belong. From its Washington, DC, office, it lobbies Congress to protect property rights and to fend off legislation that is harmful to our profession and in turn to all property owners.

Thanksgiving’s Here, and We at Golden Real Estate Are Thankful

Some weeks I struggle to come up with a topic for this column, but not so this week. Allow me to share some of the ways in which our broker associates, my wife and I are all thankful.

First, Rita and I are so thankful to be Americans. In school I studied many languages — French, Russian, Latin, Greek, German and Japanese — and I have traveled extensively around the world, although not so much recently. I attended my sister’s wedding in Sweden, attended “citizen diplomacy” conferences in the Soviet Union, and visited Beijing right after the 1989 Tiananmen massacre (and twice since).

I have visited and marveled at Japan and its culture more than once. I visited the Russian port of Vladivostok (the terminus of the Trans-Siberian Railway) on the 50th anniversary of the end of World War II in the Pacific. I remember noting that pay phones there were free because Russian coins were essentially worthless due to inflation, and that most of the cars on the road were right-hand drive Toyotas and Nissans purchased used from nearby Japan.

Rita and I particularly like France and Italy and long to return there again soon. We enjoyed a week in London following a two-week Atlantic crossing on Cunard’s Queen Victoria with stops in  Bermuda and the Canary Islands. When and if I retire from real estate, we look forward to more international travel. 

Every trip is great, but we are always happy to be back in America and especially in Colorado. We are, as I said, thankful most of all to be Americans — and Coloradans.

Part of being an American is the opportunity to participate in our capitalist free enterprise system. I’ve always been an entrepreneur. I like to say that, except for my stints at the Washington Post and the New York Post, every paycheck I’ve ever received was signed by me. I remember when I visited the Soviet Union in 1978 learning that Russians could be self employed but only the state could have employees. I realized then that the freedom of enterprise was the core freedom I value most.

Nearly every real estate agent is self-employed, even if they work for a brokerage. I suspect that 95% or more of all Realtors are independent contractors (1099 workers) responsible for their own taxes and expenses (phones, cars, computers, software, etc.) and receive no benefits of any kind. The dropout rate among new agents is as high as 90% and those who make it five or more years have demonstrated a fortitude that deserves respect. I am thankful for Golden Real Estate’s seven top-producing, highly-experienced broker associates whose cell numbers I am pleased to list below.

Next I am thankful for the readers and other members of the public who recognize that we are professionals, not just entrepreneurs, and that we earn what we charge by providing an invaluable service for one of life’s most significant financial transactions. Not everyone sees our value or respects what we provide, so we thank you.

Not every licensed real estate agent is a Realtor — that is, a member of the Realtor association.  Everyone who joins a Realtor brokerage like ours must join the Realtor association and pay Realtor dues, which run about $500 per year. But there are non-Realtor brokerages such as HomeSmart Cherry Creek Properties, Redefy, and Trelora Colorado, whose agents don’t pay Realtor dues and don’t have to abide by the Realtor Code of Ethics. I’m thankful for all those firms, like ours, that have chosen to be Realtor brokerages.

Why? Because the National Association of Realtors (NAR) lobbies for your property rights, not just the interests of its members. For example, when the Trump administration tried to dilute the capital gains exemption for home owners ($250,000 single and $500,000 married), it was NAR which lobbied successfully against that change. I could cite countless other examples where NAR’s lobbying efforts have benefited home owners and all those agents who don’t pay NAR dues. To me it’s a matter of professional and corporate responsibility to support NAR with our dues. So, yes, I am thankful for NAR, even when I gripe about dues increases!

Like everyone in our profession, I have individual clients — buyers and sellers — for whose friendship and patronage I am grateful.  You know who you are! You have not only granted me the opportunity to be of service, but you have allowed me to learn new things from every transaction. Perhaps you have introduced me to a new service provider such as an estate sales company, a roofer or plumber, or just a great new restaurant! As I have said many times, judge us agents not by our years in the business but by the number of transactions we have completed, because that’s our most valuable continuing education program.

I’m also thankful for my colleagues from other brokerages. Real estate is different from many other professions because of the tradition of “cooperation and compensation” embodied in our shared multi-list service, aka “MLS.” Some people compare us to car salesmen, but consider the following scenario: You go to a Ford dealership and describe what you’re looking for. The salesman realizes that the right vehicle for you is not a Ford but another brand, so he shows you other cars on his computer and then takes you to those dealerships for a test drive, knowing that he can write the purchase contract and get paid for selling you another dealer’s car just as he can get paid for selling a car from his own dealership. That’s how real estate works, made possible by the MLS.

You’d be impressed to see how agents share the keys to their success with each other. I recall once when I made a presentation at a Realtor meeting on how to shoot and edit video tours of listings, happy to have others do videos for their listings, even though video tours are a point of differentiation for us at Golden Real Estate.

So I’m thankful for how the real estate business works and for the many Realtors whom I consider friends, not just competitors.  If I or one of my Golden Real Estate broker associates is not the perfect agent for a given buyer or seller, I don’t hesitate to recommend one of them.

Lastly, I’m thankful for the Denver Post and four Jefferson County weekly newspapers which publish this column. Remember, you can also receive it by email, so just send me an email with your request.  Several years of prior columns are online at JimSmithColumns.com.

Our Broker Associates:

Jim Swanson — 303-929-2727

Carrie Lovingier — 303-907-1278

Kristi Brunel — 303-525-2520

Chuck Brown — 303-885-7855

David Dlugasch — 303-908-4835

Andrew Lesko — 720-710-1000

Carol Milan — 720-982-4941