Why Do Online Publishers Keep Using ‘Portrait’ Format?

It’s surprising to me that online newsletters and ‘magazines’ keep publishing in a vertical 8½x11 or ‘portrait’ format instead of in the horizontal or ‘landscape’ format of the typical computer screens on which most subscribers read their work.

When the publication is single column, portrait format might work, but if the page has two or more columns, the reader has to scroll down and up to read from one column to the next. If the newsletter were is landscape format, this annoyance would be eliminated. You could view the full page.

Please, online publishers, join me in changing to landscape format out of consideration of your readers!