The term “virtual tour” was introduced to the real estate industry a couple decades ago, and early vendors wowed us with 360-degree still photos of each room The latest “shiny object” is a product by Matterport. I remember getting a demo of it at a trade show several years ago. They call their product an interactive virtual reality tour — still photos in which you can use your mouse or finger to rotate each photo manually left to right or up and down. Gray circles indicate new photo points. You click on them and are taken to that place where you can, again, rotate horizontally or vertically. Thus, you can, at your own pace, navigate around the entire property choosing which room you want to enter and leave. Here’s an example of a Matterport tour:
Still, it’s only a collection of still photos with no narration. Personally I find it kind of dizzying and nowhere near as useful as being walked through the home by the listing agent pointing out the features of the home.
I have been selling real estate now for 19 years and seen a dozen or more variations of the “virtual tour” concept, but none of them include narration like the video tours we have been creating since 2007.
For this article I studied 50 currently active listings by other brokerages and only half have any “virtual tour.” More surprisingly, only one of them had a narrated video tour. The rest were merely slide shows, most of them with music, but 10 were completely silent, which merely duplicates the MLS’s own slide show. (Example) Two had actual videos but they were drone videos. Eleven had the interactive Matterport slideshows described above.
The one narrated tour was quite good in the detail which the agent shared, but the agent chose to be in half the scenes, which struck me as a little weird. I prefer to feature the home, not myself, in my video tours.
Visit www.GRElistings.com to view our currently active and pending listings, each of which you’ll see has a narrated video tour.