Video has been a great listing tool at Golden Real Estate for a decade, but it is finding its way into other aspects of real estate, too. For example, we will often shoot a rough-cut video tour of a listing for an out-of-town buyer who has asked us to preview a property for them.
At a closing last Wednesday, the wife of the out-of-state buyer told me that she saw the listing for the first time in person during the final walk-through. The husband had seen it in person, but she said our narrated video tour was enough for her to agree with her husband to submit an offer..
So, yes, narrated videos like ours are a great listing and selling tool.
But last week, a home inspector came to our office seeking our patronage and said he includes videos in his inspection reports. What a great idea!
I had been so used to getting printed inspection reports (PDFs) that it hadn’t occurred to me that reports could include video. But an increasingly common delivery method for inspection reports is to have the report “in the cloud” and provide a link to it. That approach opens up the possibility of having video clips and not just still photos. I will recommend that inspector to a future buyer, but you can be sure that I also got on the phone and shared that idea with the inspectors I’ve been referring heretofore, some of them for over a decade.
I’ve received inspection reports that were in the cloud before, but none of them contained links to video clips, which could really help to illustrate some of the defects which inspectors uncover.
I hope this idea takes off and becomes a standard in the inspection industry. Now that every cell phone and every digital camera has video capability, it would require no additional hardware for an inspector to shoot video instead of still photos when a video would do a better job of illustrating the issue or defect being described.
One of the advantages of videos is that they include sound. It’s a great way, for example, to illustrate an overly noisy fan motor or garage door opener or the sound as well as the motion of water under a plastic vapor barrier.
With narration by the inspector, a video can also provide more context to a problem, such as its location.