Dictionary.com defines “wokeism” as “the promotion of liberal progressive ideology and policy as an expression of sensitivity to systemic injustices and prejudices.” The political right in America has made “wokeism” one of its favorite punching bags.
June is being celebrated as “Pride Month,” and Realtors with conservative leanings might want to keep in mind that any expression of anti-gay or anti-trans opinions could be taken as a violation of Article 10 of the Realtor Code of Ethics, which states that NAR members shall not discriminate “on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.” Since ethics complaints are initiated not by NAR, but by individual members against each other or by the general public, this matter should not be taken lightly.
Opportunities abound to show one’s “anti-wokeism” through, for example, social media likes and posts. Take, for example, right-wing attacks and boycotts against Disney World, Target and Bud Light because of their alignment with LGBTQ issues or celebration of Pride Month.
Realtors who agree with such anti-LGBTQ sentiment would be wise to keep their feelings to themselves. That advice would apply as well to any expression of prejudice against other protected classes enumerated from Article 10 above.