I’ve been reading lots of real estate newsletters and blog posts about how to put AI to work, specifically by using ChatGPT. I have also played with that app, asking it to generate articles and answer questions on a variety of real estate-related topics. Like others who have reviewed ChatGPT, I am super impressed — and also a little concerned. Why? This column, written entirely by me, a former professional journalist, has set Golden Real Estate and myself apart from my colleagues and has brought my brokerage and me 90% or more of our business because of the credibility it has succeeded in building for us.
It’s a sad truism about America that the vast majority of citizens, unless they are in a writing profession, can’t or are reluctant to compose a readable, grammatically correct and compelling paragraph about anything. Thanks to ChatGPT, don’t be surprised if you start receiving newsletters, blog posts and other well written materials demonstrating greatly improved skills by your local agents!
One blog post I read about ChatGPT suggested that I ask it to rewrite a property description to be more compelling, and so I entered the description of a particular listing and within a few seconds got the rewrite. Look for the separate blog post comparing what I wrote with ChatGPT’s rewrite of it. In that blog post, I did not change a single word, although I did eliminate a few paragraph breaks. The quality of the writing is superb, and the content was completely faithful to what I had written. It is significantly more wordy, with 317 vs. 218 words, making it more conversational.
I also asked ChatGPT to write some articles on different real estate topics to see how wise and accurate they might be, and I was surprised to see how well it did.
One of the topics I gave to ChatGPT was based on a May 8th article on Inman News with the headline, “Why buyer love letters deserve a second chance.” Look for the separate blog post of what ChatGPT wrote for me on this topic, followed by my reaction to it.
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