Are You Ready to Take Full Advantage of the Winter Home-Selling Season?

[This column appeared only in the Denver edition of YourHub.]

Real_Estate_Today_bylineAs the weather turns colder, the real estate market can actually get hotter for sellers. However, since few sellers are aware of this dynamic, let me explain.

The internet has changed the way home buyers shop, making the residential real estate market far less seasonal than it used to be. In the past, buyers would tell an agent what they’re looking for and wait to see what the agent turned up.  Those days are behind us.  Buyers now have a variety of tools by which they can perform a home search online, contacting their agent as they identify properties they’d like to see. Consumer-facing real estate websites also offer email alerts based on geography, price and other criteria.

A hybrid option, made possible by MLS improvements over the years, is for the buyer’s agent to set up an email alert within the MLS. This option has the advantage of the search being far more specific, since agents can search every MLS field, not just location, price range, bed/baths and a few other fields.  Buyers can choose to receive their MLS alerts monthly, daily or even as soon as a new listing is entered on the MLS by the listing agent.  When a buyer receives an alert on a home that checks enough of their boxes, he or she can call their agent and request a showing.

While a buyer might do less active searching on the internet as winter sets in, the MLS alerts keep coming on their own.  This allows a buyer to respond quickly should the “perfect” home hit the market.  (If you haven’t asked your agent to set up such an MLS alert, ask him – or me. It’s a free service to us and you and takes little time to set up.)

Experience has shown me that, if a buyer were to get an MLS alert the day before Christmas with a new listing that sounds perfect, he or she would pick up the phone to wish his agent “Merry Christmas… and by the way, did you see that new listing?  When can I see it?”

What this means for sellers is that you shouldn’t withhold your home from the market just because winter’s approaching. Don’t think that spring and summer are the “selling season.”  Homes sell year round more than in earlier times, and, because many sellers aren’t aware of that and wait for spring, the opportunity for your home to get more attention increases. Put your home on the market in the depths of winter and if you’ve priced it right (not too high), you’ll be amazed at how many showings you will have and how quickly it will sell. Why? Because there’s little else out there!

My own research shows that homes take longer to sell in December and January than in June and July — almost double — but median days on market have stayed under 20 through every winter since 2014. That’s still a very good environment for selling a house, and the showings you get in  mid-winter are higher quality. People who are house hunting in the winter are, for the most part, serious buyers and not “lookie-loos.”

Yes, families with young children might prefer to move during summer vacation, but they are not the majority of home buyers anymore. Consider these other buyers: baby boomers looking to downsize, millennials looking to start a family, and employees facing mid-winter job relocations.

Seniors facing a knee or hip replacement six months from now want to sell their 2-story home and buy a   ranch-style home with no stairs without waiting for spring. Ditto for women who are three months pregnant. They want to move now into a home with more bedrooms, not wait until they’re eight months pregnant or until after the baby is born.

Yes, the market is slowing, but we’ll continue to see quick sales with multiple offers on homes that are priced properly this winter, just as we did last winter. If you fail to price your home right, you’ll think I misled you, as your home sits on the market for weeks or months with few showings and no offers. I’ve written columns on how to price a home properly in the past. Find them at, or call for a free consultation with me or one of our nine excellent agents.

It’s all about supply and demand. There are just as many buyers in the winter, but there are far fewer listings to choose from, which makes it a great time to put your home on the market. Some of those buyers tried all summer to buy a home and lost out to other bidders. They are not going to stop looking just because the days are getting colder and shorter.

Author: Golden Real Estate, Inc.

Golden Real Estate is a prominent member of the Denver/Jefferson County real estate scene. Based in Golden, we service both Denver and Jeffco, representing both buyers and sellers. We're well known for Broker Jim Smith's weekly "Real Estate Today" column published in the Denver and Jeffco editions of the Denver Post's YourHub section each Thursday. The column also appears in several weekly newspapers and is archived at We have nine agents, all of whom are Realtors and EcoBrokers. Our office is Net Zero Energy since December 2017, and several of us drive electrics cars. Known for our sustainable practices, we accept polystyrene (aka "Styrofoam") for recycling, keeping 200 cubic yards per year out of area landfills.

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