When I took the unusual step of devoting last week’s column to politics, my broker associates and I had little idea what the response from readers would be. What blowback would we get?
It’s unusual to get one or two emails or calls from readers about a column, but last week I received over 60 emails and many calls that were positive, and only 3 emails (no calls, 1 letter) of a negative nature. There were so many emails that I created a separate folder in Outlook to save them. Common themes were to thank me for my comments and for my “courage” in risking the loss of business for my brokerage, and many of the writers said they would use Golden Real Estate because they were so pleased that I spoke out. Four people came to my office on Friday to thank me in person. One came on Monday to set a listing appointment.
Several readers, including Rep. Ed Perlmutter, liked my suggestion that the Democratic leadership create a “Shadow Cabinet” to monitor the actions and pronouncements of Trump’s cabinet members.
This level of response was all the more remarkable since, by eliminating all branding in the ad, no phone number, email address, website or other contact info appeared with the column.
My blog post of that column has additional content. It’s at www.JimSmith145.blogspot.com.